ORIGINAL RESEARCH

Eur. J. Cult. Manag. Policy

Scouting Emerging AI Applications in Fashion Heritage and Archival Practices

  • Politecnico di Milano - Department of Design, Milano, Italy

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Abstract

Artificial intelligence (AI) increasingly influences the Cultural and Creative Industries (CCIs), offering new ways to support and enhance the sector. In the field of cultural heritage, AI has proven valuable across various disciplines, assisting in restoration, reconstruction, and the enrichment of historical knowledge. This paradigm opens new perspectives for fashion heritage, where AI technologies contribute to the preservation, reinterpretation, and dissemination of digitised archival materials, including garments, textiles, sketches, and photographs. This article investigates how AI is being integrated into fashion heritage practices by combining academic literature with practice-based evidence. Through an integrative review, it identifies three main trajectories of application: Conservation, Reinterpretation, and Exploration. These clusters highlight how AI is reshaping archival workflows, expanding access, and supporting new creative and curatorial approaches. The intersections between the trajectories give rise to the Creative Recovery, Heritage Imaginaries, and Augmented Access, which enable hybrid practices in current AI applications. The study concludes with a critical reflection on the main ethical concerns, including legal issues, economic implications, and concerns about data representation. These reflections are accompanied by a broader reconsideration of how memory is constructed and mediated in the contemporary context, increasingly shaped by human-AI collaboration.

Summary

Keywords

Fashion Design, Fashion Archive, Artificial intelligence, fashion cultural heritage, digitalisation

Received

26 May 2025

Accepted

22 July 2025

Copyright

© 2025 Casciani and Rizzi. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

*Correspondence: Daria Casciani, daria.casciani@polimi.it; Greta Rizzi, greta.rizzi@polimi.it

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All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article or claim that may be made by its manufacturer is not guaranteed or endorsed by the publisher.

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