ORIGINAL RESEARCH
Eur. j. cult. manag. policy
Volume 15 - 2025 | doi: 10.3389/ejcmp.2025.13902
This article is part of the Special IssueCultural Entrepreneurship and Cultural Initiatives Challenges in a New ContextView all 4 articles
BECOMING A CRAFT ENTREPRENEUR: REVIVING HERITAGE THROUGH TRADITION, INNOVATION AND COMMUNITY IN THE CERAMIC ECOSYSTEM OF NOVE
- University of Rome Tor Vergata, Roma, Lazio, Italy
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This paper focuses on the concept of craft entrepreneurship, focusing on the career trajectory of Pol Polloniato an ‘artiere’—someone who merges artistic vision with traditional craftsmanship, and a renowned ceramist from Nove, Bassano del Grappa, Italy. Italian craft, particularly in the Veneto region, has deep cultural and economic roots intertwined with family businesses and industrial districts. An artisan entrepreneur blends traditional, handmade techniques with innovation, prioritizing cultural value over the production of functional goods. Craft entrepreneurs contribute to regional development, creating social and economic value through their craftsmanship, frequently within family businesses or as independent artisans, while also engaging with their communities. Through the lens of Polloniato’s career, this study highlights how an artisan navigates the complex relationship between tradition, innovation, and community, thus becoming a craft entrepreneur. The article proposes a four-step process model for artisan entrepreneurship, rooted in career development, which includes phases of cultural rootedness, experimentation, legitimation, and return to community. This research is part of a wider Horizon Project. The findings have implications for regional development policies aimed at supporting craft ecosystems and ensuring their sustainability in the face of economic challenges.
Keywords: Craftsmanship, artisan entrepreneur, Cultural Entrepreneurship, craft, career analysis
Received: 08 Oct 2024; Accepted: 28 Apr 2025.
Copyright: © 2025 Leonardi and PARESCHI. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
* Correspondence: Luca PARESCHI, University of Rome Tor Vergata, Roma, 00173, Lazio, Italy
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