AUTHOR=Dibattista Ilaria TITLE=Building a collective ecological identity: A multidisciplinary reflection JOURNAL=European Journal of Cultural Management and Policy VOLUME=Volume 12 - 2022 YEAR=2022 URL=https://www.frontierspartnerships.org/journals/european-journal-of-cultural-management-and-policy/articles/10.3389/ejcmp.2022.11106 DOI=10.3389/ejcmp.2022.11106 ISSN=2663-5771 ABSTRACT=In this paper, the phenomenon of collective ecological identity will be theoretically investigated, with the aim to understand the role of public opinion and policy in driving action. In the recent years, awareness towards environmental issues is increasing, but the environmental targets set by political agendas are yet far to be reached. Hilgartner and Bosk’s “The Rise and Fall of Social Problems” (1988) offers an insight into the mismatch between public opinion and action, suggesting that public attention towards certain social issues depends on interconnected public arenas, that produce a feedback effect boosting the social problem. From this point of view, public opinion on a social problem does not engender collective action. However, according to Schudson (1989), the resonance and the institutionalization of a certain cultural object is fundamental to its becoming part of the culture of a given community, making cultural policy a necessary condition to change a society.